One-third of Irish adults are not getting their "three a day" servings of dairy to help protect teeth and bones, according to a new survey
On foot of this finding,
The National Dairy Council is now to embark on a 15-week advertising campaign to show people how to improve their calcium intake by eating a range of dairy products
Good for them. What neither outlet notes is that the survey (pdf) was commissioned by the NDC (and carried out by tns/MRBI)
Based on the overall need to strengthen the position and image of milk and dairy products
and it was carried out in April, so it's not new. And it's in the news today because the NDC is undertaking a 15-week advertising campaign to promote dairy products starting...today!
The Herald, gets it right:
Almost one-third of Irish adults don't get enough dairy in their diet, according to a survey commissioned by the National Dairy Council
The Dairy Council has published the figures to coincide with a new campaign to raise awareness about the importance of milk and other dairy products
It's not a big deal, so why be weasely about it?